Australians are being asked to record their best air guitar moves in a national fundraising campaign to help charity organisation, The Song Room, deliver vital education and development programs for more than 20,000 disadvantaged children each week.

Launched this month, the PlayAir campaign has been developed and designed by BADJAR Ogilvy, Yello and DTDigital to put real instruments in the hands of those who need them.

The campaign also seeks to highlight the huge number of children from disadvantaged and marginalised communities who have little or no access to music or art programs.

"Research has proven that learning music improves educational and social development for young people, yet over 700,000 kids across Australia have nothing but air to play!" said The Song Room’s CEO, Caroline Aebersold.

Celebrity PlayAir supporter and musician Dylan Lewis said: "Music has had an enormous positive impact on my life. This is a fantastic campaign."

Australian musician and TV celebrity Mark Holden said: “Music is a vital aspect of all our lives, especially in a child’s development. I have been a long-time ambassador of The Song Room’s important work.”

To take part in the PlayAir campaign, people can upload their best air moves or vote for their favourite online ‘rock god’ video clip at www.playair.com.au before August 16, 2010, with the chance to win prizes including a Fender guitar or a trip to the 2010 ARIA Awards at the Sydney Opera House.

People can donate online or buy their own ‘air instrument’ at JB Hi-Fi, Spotlight or Allans Music to raise funds to help The Song Room.