Call for entries to the 2012 Cresta Awards

The Cresta International Advertising Awards 2012 are now open for entries.

The awards recognise work in: TV/cinema/online/film, press, outdoor, radio, ambient media, interactive, direct marketing, integrated campaigns, promotions and incentives, design, and crafts.

Work broadcast, published or released in a commercial environment between January 1, 2011 and March 31, 2012, is eligible.

Visit the website to enter.

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Branded content design demands

Branded content is here to stay, that is for sure. So what does that mean for designers? Having a sponsor on board means that you have to create composite logos, which is quite challenging; essentially you need to create a logo that holds another logo.