CAANZ Media Awards

A campaign for Whitcoulls has won DraftFCB Media the CAANZ Media Awards Best in Show.

A television campaign linking book recommendations to specific TV programming for Whitcoulls’ book sales took home the award.

The agency also won Best Use of Television, Best Response/Return on Investment and the Best in Show award for this work.

Recently held at Auckland’s Hyatt Regency Hotel, the CAANZ Media Awards acknowledge and reward the best strategic insights in the media industry.

Media Agency of the Year was awarded to SparkPHD in recognition of its achievements in retaining and growing its client base while implementing changes in the face of a challenging market.

In its entry, Spark PHD said the secret to its success was its people.

MSN NZ was also a winner, taking home the Media Brand of the Year Award.