BWM hires group creative head

BWM has appointed Matt Smith, former Saatchi & Saatchi Paris' regional creative director on Procter & Gamble, as creative group head.

Smith replaces David Shirlaw who left the company three months ago.

Smith spent three years in Paris overseeing Procter and Gamble across Central Eastern Europe, the Middle East and Africa. He returned to Sydney 12 months ago and has freelanced for a number of agencies including Three Drunk Monkeys. 

BWM executive creative director Rob Belgiovane said Smith's appointment aims to bring an art director focus back to the creative team. "[Previously] we were very writer heavy, and it's good to get a perspective from an art director base. We were looking for someone who was comfortable with digital, mainstream and DM, and Matt is able to work across the whole lot," said Belgiovane. 

Smith will work across all disciplines with creative director Rocky Ranallo, creative director – direct marketing Rob Morrison, and digital group head Ray Leggott.