In the latest television campaign from The Bridge for NAB, Who Makes The Little Things? portrays a poignant and somewhat humourous take on the business of running a business in modern Australia.

Aiming to demonstrate the NAB's business division and recognition of large and small business customers the ad has been devised to renew the message of the small things that make up good service.

Under the executive creative directorship of Fiona Leeming, the spot was directed by Kiku Ohe and produced by Suzanna Mallos for Exit Films.