BrandCulture expresses human rights

BrandCulture Communications has just completed a big job. It has created the branded environment that the Australian Human Rights Commission now occupies in Sydney. The brief was to express what the Australian Human Rights Commission stands for, which is “Human rights: everyone, everywhere, everyday.”

This was to be integrated into the interior design elements of the AHRC's new offices in Pitt Street, Sydney.

BrandCulture worked with the interiors team from Woodhead International, Jones Lang Lasalle Property and Property Advisory Australia to create a branded environment using typographic creative.

Excerpts taken from the Commission's declaration run sporadically from floor to ceiling on the timber beams, full articles are annotated on the black boxes and key messaging is pulled out through typographic treatments to identify the importance of certain articles. The same architectural feature links the fourth and fifth floors via an open void stairwell between breakout areas within the office, signifying the need for interconnectivity throughout this organisation.

Meeting room and personnel offices are covered in typography that references the declaration where two layers combine. A transparent coloured film with a key word or message is accentuated, and this overlays the full article text.

The typographic graphics are used in all functional messaging, including door and wayfinding notices.

The project's creative director is Stephen Minning and fabricators, Coleman Group.