BMF tackles baby poo

Babies poop when they need to. That is not always when Mum or Dad wants them to. Ready when you're not is BMF's commercial about That dreaded face's happening at the most inopportune moments. The point is that Aldi's exclusive range of nappies is always ready, even when parents are not.

The campaign, that began on television on Sunday 28th October, covers TV, print, catalogue - and online advertising across Kidspot, Mother & Baby and Birth websites.

BMF joint executive creative directors, Carlos Alija and Laura Sampedro, commented on the subtle, slice of life humour inherent in the commercial, “When you're a parent, you know real life is far from the happy, phoney images you usually see in nappy ads. We hope this campaign, along with our upcoming campaigns, show Aldi as a brand that relates to real people and their sense of humour.”

"Every parent knows that a reliable nappy is essential when venturing out in public with your baby. It's been a fun and collaborative process working with BMF in turning this insight into a Mamia nappy campaign that parents will love," Aldi added.