National Foods has released its latest campaign for Cracker Barrel Vintage Cheddar.
In a humourous take on the aristocratic man on the land, BMF has created a series of print ads to accompany the radio campaign.

Underpinning the narrative is the idea that Cracker Barrel is the sharp taste for men of distinction, such as Baron von Orsum pictured in various scenes enjoying his favourite cheese.

Featuring the work of photographer Brock Elbank, with audio production from Flagstaff Studios, the campaign aims to reinforce and rejuvenate the reputation of Cracker Barrel.

David Klein, creative director of BMF Melbourne said, “Cracker Barrel has always been
known for sharpness and we want to reinforce this message in a fresh way. We think using the Baron will definitely do this.”