BMF embraces spanish passion with joint ECD appointment

BMF has appointed Spanish creative duo Carlos Alija and Laura Sampedro to the positions of joint executive creative directors reporting to managing partner Dylan Taylor.
Alija and Sampedro come from Señora Rushmore, Madrid - currently ranked as number one for creativity for the last four years and agency of the decade in Spain.

Alija is a multi-award winning creative and has worked with Y&R, McCann Erickson, Publicis and BBDO. AdLatina Magazine included him as one of the Top 20 most remarkable Latin American creatives of 2010.

Sampedro,formerly head of planning at Señora Rushmore, has worked with Lowe Lintas, TBWA, Publicis and BBDO.

"We´ve come across the world because BMF is a world-class agency, with the ambition of becoming a globally influential company with a true, unique spirit," she said.
"We are delighted that BMF is open-minded enough to count on ECDships with different backgrounds and that Spanish passion is welcome on board."