BMF has created a campaign for Carnival Australia's P&O Cruises encouraging reluctant travellers to find their sea legs by releasing a series of videos featuring a group of landlubbers experiencing their first ever cruise.

The result of a recent campaign, which challenged six self-confessed non-cruisers, was this series of videos produced by Jungle Boys documenting their holiday at sea in order to dispel some common myths about cruising.

Jenny Lourey, senior vice president of Carnival Australia, said the cruise line had been rewarded for going where none had gone before by seeking out to quash misconceptions about cruising.

"Our landlubber winners have confirmed what we already know, that cruising offers a fun, entertaining and great value holiday to some of the most beautiful places on earth,"she said.

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