BLOG: How important is fear?

Senior creative director with George P. Johnson Australia, Grant Higgins talks about fear.

Fear is an unsettling muse who visits and taunts you. It’s the timely reminder that you’re only as good as your last show. The thorn in your side, driving you to achieve for your client.

Fear compels you to reflect and develop insight. It’s a brutally honest friend who says unkind things best acknowledged, but kept under control. Like a weapon, fear can kill you or empower you.

When channelled correctly, fear is a source of strength like energy changing from one form to another. As Peter Rix says, "the bravest souls all recognise and manage their own fears".

Fearlessness is the domain of the sociopath and the psychopath but fear reveals sensitivity to our world, empathy towards others, and creative potential.

Real artists know this. Use it wisely.

This is an extract from The Round Table in Australian Creative's June/July FEAR Issue - out now.