Perth-based branding agency Block has created a campaign that pokes fun at the lifestyles of the ultra-wealthy to highlight the surprising affordability of Grant Elevator's residential range.

With an aging population, residential elevators are apparently becoming less of a luxury and increasingly a quality-of-life choice for baby boomers who wish to remain independent as long as possible.

Drawing on four generations of experience, the Lift Your Style campaign demonstrates how GE turns residential homes into works of art with customised elevator solutions. This campaign shows that while the idea of installing an elevator in your home may seem grand to some, the price is far from it.

The Lift Your Style campaign highlights the fact that Grant’s elevators are fully customisable while being relatively affordable.

"You don’t have to be a pretentious architecture critic or a British toff to appreciate the finer things in life," said Block's creative director Mark Braddock.