BBDO Group's big win

Clemenger BBDO agencies have been ranked amongst the top ten in the world by global advertising agency ranking list, The Directory's Big Won Report. The report named BBDO as the number one creative network in the world for the fifth year in a row.

Colenso BBDO Auckland was ranked as the number five agency worldwide and the top-ranking direct agency, with creative chairman Nick Worthington ranked as the number one ECD in the world. The agency is the number one agency in New Zealand.

Clemenger BBDO Melbourne was rated as the number ten agency in the world and listed as the number three direct agency.

Executive creative director Ant Keogh has been named as the number four ECD in the industry with the agency named as the number one agency in Australia.

Executive chairman of Clemenger BBDO, Robert Morgan, said the rankings affirm the Clemenger Group’s commitment to creativity across all mediums.

“Today ideas are no longer categorised into silos and the Big Won recognises this,” he said. “BBDO is all about The Work, The Work, The Work. Combined with our international Effies successes during 2011, the Big Won shows unequivocally that great work works.”

“The Big Won ranking is seen as one of the most desirable listings in the world because it takes into account an agency’s performance in award shows across all media categories and disciplines by 1,300 agencies around the world.”