BBDO Clemenger and Saatchi & Saatchi turn heads at the D&AD awards

Two Australian agencies scored serious attention in the D&AD Awards this month.

For its direct integrated campaign, Saatchi & Saatchi Sydney took out the Yellow Pencil prize for its Country Australia Border Security – Nothing Soft Gets In campaign.

The narrative based on a border post between the country and the city rests on the long held comedic banter of 'soft' city folks and their 'soft' city ways. The propaganda campaign designed to "intimidate and interrogate" the urban interlopers, positions Toyota as the only 4WDs tough enough for the real country experience.

"Tofu, hair gel, small fluffy dogs, roller blades, soy decaf lattes. Not on our watch."

In the TVC and Cinema Advertising category Clemenger BBDO Melbourne received a nomination for its Slo Mo campaign for Fosters.

Described as a "collision of men's two greatest loves – the pub and anything shot in super slow motion", Carlton Draught's decision, to turn high precision camera work on to the less-than-spectacular spectator sport of men drinking in the pub, was a hit and an enthusiastically received installment in the long runnning Made From Beer campaign.

http://www.youtube.com/watch?v=NCm24-U2wPA