Bashful wins Wrangler account

Denim brand Wrangler has appointed Bashful as its creative agency across the Asia-Pacific region following a competitive pitch.

The Sydney-based agency beat out several Hong Kong agencies for the business and is currently shooting a campaign for the iconic American brand, which will roll out across the region from August.

Bashful has handled the Wrangler account locally since agency heads Simon Bookallil and Emil Vrisakis split from Spin Communications to form their own agency in November last year.

According to Nielsen, Wrangler spent just $40,000 on main media advertising in Australia in the year to February 2010.

Story by Prue Corlette, AdNews.