Bashful appoints two senior recruits

Bashful, has recently announced the appointment of two senior staff members to its Sydney and Melbourne offices.

Account director Ana Lynch and strategic planner Matt Langler have joined the Bashful team, based on the addition of clients Goldwell, Bloch and General Pants Co.

Langler will work closely with Bashful co-founders Simon Bookallil and Emil Vrisakis in the Sydney office with the aim to help grow the business in terms of client acquisition and service offering.

Langler's background includes his role with Modular, where he partnered the record company’s artist roster with brands such as Ksubi, Lee Jeans and General Pants Co., to his consulting work as marketing director for the newly established V Festival Australia.

Langler has most recently worked as business development manager for Right Angle Studio, publishers of Australia's online sub cultural guides -- The Thousands City Guides.

Lynch will lead the agency’s Melbourne client base, which includes Jacqui E and Metalicus.

Lynch has most recently worked with Grey Group in Melbourne, heading up Procter and Gamble’s beauty portfolio for Australia and New Zealand.

Over a four year period, she has helped launch over 20 products and worked with brands such as Jag, Gucci, Hugo Boss, Dolce and Gabbana and Lacoste.

Bookallil says: “Ana and Matt’s skills and industry experience are exactly what we need to shift Bashful to the next exciting phase of growth.”