Bankwest asks for donations in a giant way

Look out. There's a giant winged donation tin wedged between two billboards at the Newcastle and Loftus Street intersection in West Perth.

Its aim is to encourage motorists to give financial support to the Royal Flying Doctor Service.

It was created by Fiona Byrne at Host Sydney and adds to Bankwest's ongoing campaign activity.

The billboard's placement was key part of the creative strategy. Thousands of motorists pass the Loftus and Newcastle intersection every day. So the 9 metres wide money collection tin makes use of one of West Perth’s most highly viisble and famous sites to encourage donations to one of Australia’s most famous medical services.

“Bankwest wanted to create an eye-catching image that not only reminded everyone of what they did, but got the message across about donating their support,” said John Purcell, operations manager at oOh!media. “What better way than featuring a giant donation winged tin in between the corner of the two billboards to grab the attention of the thousands of people passing the site every day”.

The Bankwest Royal Flying Doctor billboard campaign will run for one month.