Bank SA is rolling out a TV and online campaign targeted at 'Gen Y' promoting its home loans Advantage Package.

The TV spot features a young couple and is set to the Sex Pistol's "No fun". It's based on the premise that just because you have a home loan, it doesn't mean life has to be boring.

“BankSA is a fabric brand here in South Australia but they are still a bank of today and as relevant as they have ever been. We’ve been able to show a more youthful, dynamic side to the brand with this campaign,” said Greg Knagge, creative director, Clemenger BBDO Adelaide.

Creative agency: ClemengerBBDO Adelaide
Creative director: Greg Knagge
Copywriter: Jeremy Egerton
Art director: Brenton Canty
Agency producer: Holly Horne
Production company: 8com
Director: Luke Shanahan
Producer: Katie Millington