AWARD award winners announced

Clemenger BBDO Melbourne was a big winner at this year’s AWARD Awards presentation, held last Friday night.

A total of 90 judges from across the region, under the chairmanship or Erik Vervroegen, from Goodby, Silverstein Partners San Francisco, selected the winners from the 2000 plus entries.

A total of six gold winners were awarded on the night. Clemenger BBDO was a multiple gold winner with its "Support Scent" for Guide Dogs Australia campaign, while Special Group, Happy Soldiers, Clemenger BBDO New Zealand and Colenso BBDO Auckland all won a single gold each.

Happy Soldiers won gold in the newly created creative innovation category, awarding unexpected ideas and challenging entrants to contribute a solution that defies convention.

The AWARD Network of the Year went to BBDO, AWARD Agency of the Year went to Saatchi & Saatchi Sydney and Lion Nathan was proclaimed AWARD Client of The Year. Best of Show was Clemenger BBDO Melbourne for "Support Scent".

Craig Davis, AWARD chairman, said" "AWARD is here to champion commercial creativity, at a time when it has never been more important to business or society. I am proud of our industry and – after these last three days – am more convinced than ever about the very real contribution we have to make."

"The AWARD Awards round of a phenomenal three days of ‘Circus’," added Daniel Leesong, CEO of The Communications Council.

"We thank all the judges for their insights and vision, and Erik for bringing his international perspective to the AWARD awards. The winners set the bar for truly inspiring and outstanding creativity. Congratulations!"

Hosted by Julia Zemiro, the night was themed on the ‘Ian is Getting Ready’ concept developed by Publicis Mojo Sydney for the 2010 AWARD Call for Entries.

This year a number of new categories were introduced including the new music video, applications, social media, environmental design, and branded content categories, with a view to reflecting how the industry’s work is evolving.

For a full list of winners click here