Aussies nail the Spikes

The Spikes Asia Awards were held in Singapore last night. Australia did really well. So congrats to all the winners.

DDB Sydney won Agency of the Year. Host, Clemenger BBDO Melbourne, JWT Melbourne and 303Lowe all won Grands Prix gongs.

JWT Melbourne was one of the Grand Prix winners. Its WiFiction campaign scored the top gong in Direct. And JWT Asia Pacific won two Grand Prix, five Gold, four Silver and seven Bronze.

JWT Melbourne created WiFiction in response to Melbourne Writers Festival’s brief to make more stories readily accessible to the public. Executive creative director, Richard Muntz, made his excitement obvious, “We're humbled this work has been recognised at the highest level. WiFiction is truly a rare beast: a technology idea with a strong link to the campaign's strategy. It met head-on the client's objective of heightening awareness of the Melbourne Writer’s Festival amongst a younger audience." 

WiFiction launched a new genre of storytelling at the Melbourne Writer’s Festival 2011. More than 65,000 attendees could access short stories – delivered via WiFi at the Festival’s hub in Federation Square – on their smart phone or iPad. Writers Festival attendees were directed to WiFiction via outdoor at the hub, the Festival website and cards placed in cafes around Melbourne. The WiFiction story list automatically appeared on smartphones and iPads in the list of WiFi networks when a person entered the hub.

Other Australian Spikes winners were:

Mobile App
Visual Jazz Isobar                     JB Hi-Fi               Bronze        JB Hi-Fi NOW

Branded Content & Entertainment
Host Sydney/The Jamboree Sy Air New Zealand    Grand Prix       The Kiwi Sceptics
Wonder Sydney                          Qantas                Silver            The Great Crusade
The Monkeys                           Syd Opera House     Bronze        The Ship Song Project

Creative Effectiveness
Clemenger BBDO Melb             NAB                           Grand Prix         Break Up
BWM                                      Selleys Adhesive         Spike               Selleys 3 in 1
Grey Melbourne                       Transport Acc. Comm   Spike              The Ripple Effect

Design
Interbrand Syd         Qld Art Gallery               Silver              Qagoma Brand Id
Interbrand Syd          New Theatre                 Bronze            New Theatre Brand Id
McCann Healthcare    McCann World Grp         Bronze            Healthy Business Cards

Direct
George Patt Y&R Mel    Defence Force Recruiting       Silver                Mobile Medic
Whybin\TBWA Syd        MJ Bale                              Bronze              MJ Bale-Seeds
Leo Burnett Melb          Giant                                 Bronze              Everyday Rider
Whybin\TBWA Syd        Insurance Aus Grp               Bronze               NRMA Bus Shelter
Leo Burnett Mel            Art Centre Melb                   Bronze               Box of Curiosities
Whybin\TBWA Syd        Insurance Aus Grp               Bronze             NRMA Car Creation

Digital
The Monkeys              Intel                             Bronze                   Temptations

Film Craft
Leo Burnett Syd/Resolution   Diageo                       Bronze        Bulleit Bourbon
Leo Burnett Syd/Revolver      Diageo                4 x  Bronze        Bundaberg Red/Catfish
DDB Aus/NZ                         McDonalds                  Bronze         Staying Up

Film
George Patt Y&R Mel/Exit       Odyssey House                 Bronze                The Box

Integrated
Leo Burnett Mel                    7-Eleven                             Silver      BYO Cup Day
Naked Sydney                      Coca-Cola Sth Pacific            Bronze    Share a Coke
Whybin\TBWA                       Insurance Aus Grp               Bronze    NRMA Car Creation

Radio
Leo Burnett Syd/Song Zu        Bundaberg Red        Silver        Butterfly
Leo Burnett Syd/Song Zu        Bundaberg Red        Silver        Catfish
Leo Burnett Syd/Song Zu        Bundaberg Red        Silver        Pig
The Monkeys/Eardrum            Ikea                       Bronze      Storage Solutions
The Monkeys/Eardrum            Ikea                       Bronze      Storage Solutions
SapientNitro Syd/Eardrum        Anti-Bullying            Silver        Earphone Bully

Grey Me/Risk Sound              Transport Accident        Bronze        GPS

Print
DDB Syd                       VW        Grand Prix            Bikers-Police
DDB Syd                       VW        Grand Prix            Portaloo-Hearse
DDB Syd                       VW        Grand Prix            Car Jack-Glass Truck
Clemenger BBDO Mel     Carlton Mid        Gold                Blondes
Clemenger BBDO Mel     Carlton Mid        Gold                Redheads

Clemenger BBDO Mel     Carlton Mid        Gold                Lying Down
Leo Burnett                   Bundaberg Red           Bronze                Catfish
Leo Burnett                   Bundaberg Red           Bronze                Butterfly

Leo Burnett                   Bundaberg Red           Bronze                         Pig
Clemenger BBDO Syd      Keep Aus B'ful       Bronze            Cup
Clemenger BBDO Syd      Keep Aus B'ful       Bronze            Cig

Network of the Year
BBDO
DDB
Leo Burnett

Agency of the Year
DDB, Sydney

Independent Agency of the Year
The Monkeys, Sydney

Media Agency of the Year
Whybin\TBWA Group, Sydney

Spikes Palm
Exit Films, Melbourne
Revolver, Sydney
Finch, Sydney