After five years of campaigning against 'unAustralian' behaviour across the nation and urging us to unite over a lamb chop on Australia Day, Sam Kekovich is set to take his Lamb cause global.

Convinced that mankind is facing a pandemic that threatens its very existence – unAustralianism – Sam will ask the United Nations to declare January 26 International Australia Day in his 2010 Address.

Why? According to Sam: “Our world would be a much better place if it were more Australian. If we all came together as mates over a lamb barbie – just as we do Downunder.”

Sam’s global vision is to have every citizen of the world throwing some chops on the grill on January 26 and proudly proclaiming “Ich bin ein Barbecuer”.

As Australia’s first ‘Lambassador’, Sam recently departed the country, embarking on a tour which will see him put his case to business, political and social leaders from the United Nations Headquarters in New York to Hollywood in Los Angeles.

On the eve of his inaugural mission as Lambassador, Sam received an honorary handshake from Federal Minister for Agriculture, Tony Burke.

“I wish Sam every success with his mission to share our unique Australian values and pastimes with the world, including enjoying a lamb chop on the barbie. It’s a great thing for Australia and our lamb industry,” Burke said.

Sam’s Address to the United Nations will first air today (Monday, January 11, 2010). In typical Sam style, his address will see him cite acts of gross unAustralianism from a local to a global scale.

Creative Credits:
Agency: BMF, Sydney
Creative Director, Direct: Warren Brown