Aussie agencies to prove power of their ideas

The United Kingdom's Institute of Practitioners in Advertising (IPA) is inviting advertisers, media owners and agencies from Australia to enter its global IPA Effectiveness Awards for 2010.

Now in its 30th year, the IPA Effectiveness Awards has been open to international entries since 2006, and reward campaigns that prove the commercial power of their ideas and demonstrate their marketing payback.

The last Australian entries to win at the Awards were Fruitopia by advertising agency McCann Erickson Sydney in 2002, Aerogard by McCann Erickson Australia also in 2002, and Becks beer by Saatchi & Saatchi Australia in 2004, as well as Virgin Mobile Australia by advertising agency Host and Australian Lamb by BMF Advertising in 2004.

Sir John Hegarty, worldwide creative director, and 2008 Grand Prix Award winner for the Johnnie Walker campaign, said: “Effectiveness is at the heart of great advertising. Having it recognised and shared is invaluable.”

The closing date for pre-registration of entries into the competition is 29th January 2010, with the final date for submission Friday 23rd April 2010.

The shortlist will be announced next September and the results will be announced at a black-tie gala ceremony in London in November 2010.

The winning papers will be published in a book (part of a series) Advertising Works, and online.

www.ipaeffectivenessawards.co.uk