ASTRA Industry Excellence Awards last call

This is the final call for entries in the 2012 Australian Subscription Television and Radio Association (ASTRA) Industry Excellence Awards with all submissions due by 4pm on Friday 16 December. 

The awards recognise achievements in the promotion of the subscription TV industry over nine categories:

Marketing campaign for subscription sales or subscriber retention/extension
Use of subscription television for a consumer advertising campaign
On-air programme promotion
Off-air programme promotion
Channel image spot
Multimedia promotion
PR/communications campaign
Marketing campaign under $50,000
Use of technology 

The winners will be presented at the ASTRA conference in March at the Sydney Convention and Exhibition Centre.

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Branded content design demands

Branded content is here to stay, that is for sure. So what does that mean for designers? Having a sponsor on board means that you have to create composite logos, which is quite challenging; essentially you need to create a logo that holds another logo.