Asian Marketing Effectiveness Festival extends

The International Advertising Festival, which runs Spikes Asia, has announced an in-principal agreement to include the Asian Marketing Effectiveness Festival (AME).

The existing joint venture, Spikes Asia Advertising Festival, intend to build the AME event into the region’s largest forum for marketing effectiveness.

The Asian Marketing Effectiveness Festival will take place on March 30-31, 2011, in Shanghai. It aims to attract senior marketers, heads of media, creative, marketing and digital agencies.

The awards competition, now in its nineth year, aims to recognise the role of innovative strategy, creativity and first-rate execution to build brands and deliver solid business results.

The AME Festival will be run by the same management team as Spikes Asia.

Terry Savage, chairman of Cannes Lions said: "We are committed to developing another great event in Asia. Building on the existing relationship between Haymarket and Cannes Lions will allow us to deliver the most compelling event in the effectiveness arena."

"The Asian Marketing Effectiveness awards have come to be recognised by agencies and clients as the region’s most rigorous effectiveness awards competition," adds Tim Waldron, managing director of Haymarket Media Asia said.