Another win for Australia at the Olympics. This one from The DMC Initiative (DMCI), Australian design and director collective.
Their video, Future Proof, was selected to be showcased at London’s Innovation for Creative and Cultural Industries (ICCI) 360 arena, which is part of the London Olympics cultural showcase. The company was also chosen to produce the music video Run Alone for multi-platinum Australian artist 360.
The ICCI 360 Arena is a 21-metre dome situated on the Weymouth Pavilion forecourt throughout the London 2012 Games. It is an interactive gaming, film, comedy and music events venue showing of artists’ animation and moving images – in sync with the centre’s theme ‘In Motion’.
Future Proof is a highly stylised human performance piece which explores the ideas of connectivity, expression of self and human relationships. The video, which received 300,000 hits (100,000 hits in the first four days) of being hosted on Vimeo, will be played throughout the period of the Olympics festival along with a selection of some of the world’s best short films.
Future Proof was also recently awarded the Spazio MeM Acknowledgment Award from the International Melzo File Festival and was in the official selection for Venice’s Circuito OFF international digital film festival. The video was included in the Parisian based International showcase, Pixellerie Fine, Prix Ars Electronica Festival (Austria), Liberarti Festival (Italy) and in the VFX Highlights of 2011-12 at the Toronto Animation Arts Festival (TAAFI).
DMCI was also selected by recording company EMI to direct and produce the music video Run Alone from the album ‘Falling & Flying’ Australian hip-hop artist 360.
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