The Works Sydney has created an innovative piece of branded content for client Staples.

Along with artistic model director Darcy Prendergast, the agency recreated a Sydney Harbour scene completely from Staples stationery and office supplies.

To successfully launch the brand in Australia, the agency recommended an integrated campaign that pivots around branded content of 'Sydney Stationery City'.

It has already broken through the 30,000 views mark on YouTube and has garnered interest from rude tube, from the UK.

According to Damian Pincus at The Works: "We are delighted with the initial response to the campaign."

"This piece of branded content is clever, creative, fun and ultimately shareable! It has achieved what we set out to achieve, to launch the brand in Australia," Pincus adds.

To view the spot click here