Amnesia Razorfish’s "The Fresh Start Project" has been declared the winner of Creative Showcase 5.3, Australia’s free online award for creativity in digital advertising.

Mike Zeederberg, managing director of Zuni and chair of judges for Creative Showcase, said: "The intersection of the real and virtual worlds was a theme this round, and 'The Fresh Start Project' was a worthy winner, blending social good with marketing to create a fantastic campaign."

Amnesia Razorfish’s winning campaign – "The Fresh Start Project" was designed to bring to life realestate.com.au’s campaign message about giving people a fresh start, with the aim of building a new home for a family in need, through people’s use of website realestate.com.au.

As users interacted with realestate.com.au they collected ‘bricks’ which they could donate to the one million brick target and publish their involvement to Facebook. The one million target was quickly reached and in partnership with Habitat for Humanity Australia, the house build got underway.

Many users of the site and people in the real estate and advertising industries volunteered to help build the house, with the progress monitored through social media channels and video updates on the campaign site.

The house was built in two weeks and on the 20th November, 2010, the Abednego Family (a family who originally came to Australia as refugees from Southern Sudan) took the keys to their new house.

The judges were touched by the campaign with one saying: “This campaign was so well rounded and had a great concept at its heart. The implementation was sleek and sophisticated and I can see why it was so successful.”

Design Royale picked up second place for its work on Billabong’s "I Surf Because…" campaign and Tequila rounded out the awards securing third place for its work on "Tomorrow when the War Began".

The bi-monthly Creative Showcase series accepts entries for work completed in the two months prior to close of judging for each round.

The winners of each Creative Showcase round gain automatic entry into the 2011 IAB Awards “Best of Creative Showcase” awards.

www.creativeshowcase.net.au