WATCH VIDEO BELOW...

Ambi Pur have released a new range of liquid toilet cleaner gels that combine hospital grade disinfectant with Ambi Pur fragrance to produce a toilet cleaner that doesn't smell like one.

Providing a hygienic clean while emitting a refreshing Lavender or Lemon aroma, according to Ambi Pur, the multipurpose toilet cleaner kills 99.99 percent of germs and freshens.

To highlight the difference of its product versus other toilet cleaners, Ambi Pur has partnered with new Sydney agency JayGrey to produce a creative campaign titled 'Now that's an Eau De Toilette', likening the toilet gel to leading perfumes on the market. The campaign features a series of print ads and TVCs and will be launched on September 20th, 2009.

'Now that's an Eau De Toilette' Print Ads 

WATCH VIDEO BELOW...