Create a commercial with only one rule - use the logo. Isn't that every commercial creative's dream.
Of yeah, one of the prizes is $10,000.
Bet that colours your dream.
Creatives can pitch their concepts to Foxtel’s arts and entertainment channel, Studio, from Tuesday 2 October to 31 October. Studio is working with The Loop to reach Australia's most exciting creatives. Four finalists will collaborate with Studio to develop and produce their ideas. Prizes include $10,000, a Kings Cross billboard and a mentorship program.
The only guideline is that the concept should bring the Studio logo to life through art or design. Any creative is eligible, regardless of form or method – whether it’s stop-motion animation, street art, sculpture, lighting...anything in between.
“Anything goes – we want to be surprised, delighted and even shocked.
Artists should blow us away with their submission for a 30-second television commercial that brings the STUDIO logo to life – along with their resumé, and how they’d do it for under $5,000. We cover all finalists’ production costs, so no artists will be left out-of-pocket,” Studio stated in its announcement.
“Each finalist will automatically receive a prize of $1,000, and will work with STUDIO and a dedicated production manager to bring their concept to life. The judging panel will then review the four finished promos – and a final winner will be awarded $10,000 based on originality and strength of execution. The winning creative's artwork will be displayed on a Kings Cross billboard, and he/she will have the chance to take part in an exclusive mentorship program.”
“With Create Studio we are bringing together our channel and the creative community, in a unique new way of creating content and celebrating local talent,” said Chris Keely, general manager of SBS Subscription TV. “We want Studio to engage with local artists – whether emerging, established, traditional or avant garde – to create a look for Studio that reflects the Australian artistic identity. The competition also means that we can support artists' work. That way we’re rewarding artists' creativity, and helping to foster their future projects.”
The winning brand spots will air on Studio from early 2013.
Close your eyes and say, "Just do it." What do you see? Yes, me too...the Nike tick logo. But hammering brand image statements into people's heads is considered so yesterday now. Is it? Let's find out...