ADFEST unveils 'fresh' new theme

ADFEST is pleased to introduce next year’s theme, ‘Refresh’, when the festival kicks off on March 18 to March 20, 2010.

This theme aims to celebrates ADFEST’s unique status as the only festival in the world where creative professionals can exchange ideas and admire award-winning campaigns in a tropical, relaxing location that is suited to networking, gathering ideas and recharging.

“Every year, people arrive at ADFEST looking for inspiration, and they leave feeling refreshed, re-energised and full of ideas," says Jimmy Lam, president of ADFEST.

"This is vital to the health of our industry: creative professionals must receive regular doses of creative stimulation or they risk losing their edge."

Vinit Suraphongchai, chairman of ADFEST, says: “2009 was a tough year for many companies, but the Global Financial Recession is old news."

"Instead of complaining or worrying, the industry must come together to celebrate the agencies, brands, production companies and creative executives who continue to speak to consumers in fresh and exciting ways. That will inspire us to raise the bar again the following year.”

‘Refresh’ complements ADFEST’s permanent tagline – ‘Made In Asia’ – which was introduced at ADFEST 2009.