You know the quip: start a new job - task no.1, send out your C.V.
Now you’ll have Hourigan to fuel your meteoric rise to CCO somewhere, or co-founder of something, or art director on a beer brand (aka, shortcut to glory).
Hourigan International, the movers of stars (in advertising, digital, media and marketing) has just launched a specialist creative division. Specialist because creatives are remarkable people. Sure, they have brains that work in weird ways. But also, they are valued, respected and wanted for reasons that a specialist creative headhunter gets. Sometimes, only a specialist headhunter gets.
Hourigan knows this because Hourigan headhunted its two spearhead creative specialists from creative hotshop, Fallon London, and the inimitable producer of creative, Plaza Films.
Who are these people movers?
Lea Walker joined Hourigan International in October last year after a 14 year career in account management in Australia, the US and the UK - lastly at Fallon, and during its two Agency of the Year victories, accompanied by an armoury of lions. Bascially, she's the woman who got good people together to make great work.
It is highly likely that Edwina Speakman knows every creative person who's ever worked in Australia over the last three decades. She is that Plaza TV Producer, the one with 15 years’ experience in her goodie bag and the answer to every who’s doing what.
Lea is the new division head who has gauged, “As well as the traditional briefs, we are increasingly seeing more unique opportunities for our creative candidates. Because Hourigan International spans the client, media and agency spectrum, we are well placed to find new opportunities for creative talent and we can provide our clients with access to a global creative talent pool from a variety of backgrounds."
The new division is also getting the full backing of its mothership. “We intend to invest strongly in this offering, and develop it into a truly world-class proposition that underpins our belief in Creative Leadership talent.,” pledged Anthony Hourigan.
Yes, but what do the buyers think?
“It’s no coincidence, I think, that Fallon was named agency of the year twice while she was there. I wish I wasn’t already happily employed just so I could work with her again.”
Marty Senn, creative director, Goodby, Silverstein & Partners
“Edwina Speakman was meant for this role. She knows and loves the industry intimately and knows how it ticks...god knows all of us need Edwina to take care of us right now.”
Scott Whybin, chairman and regional executive creative director, Whybin TBWA
Close your eyes and say, "Just do it." What do you see? Yes, me too...the Nike tick logo. But hammering brand image statements into people's heads is considered so yesterday now. Is it? Let's find out...