St. George Bank is launching a marketing push aimed at 25 to 45-year olds, to promote services which enable customers to keep an eye on everyday spending.

“The idea behind the creative is to clearly demonstrate that St George not only helps you live your
life to the fullest, but keep track, and in control of your money,” explained Ogilvy Sydney’s managing
director, Mike Daniels.

The stop-motion photography TV commercial is supported by online, print, outdoor and radio advertising.

Creative agency: Ogilvy Sydney
Media agency: OMD
Production company: GPG

Creative director: Paul Dunne
Copywriter: Laurence Cronin
Art director: Scott Hopkins