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With five hours to cover an entire train station in grass, and just two hours to shoot hundreds of commuters pouring off a train, Darryl Ward’s latest spot for Goodman Fielder Dairy and Publicis Mojo in Auckland was a logistical feat.

The commercial shows commuters stepping off the train to discover the platform covered in tufts of grass and clover.

This discovery delights them, transforming an otherwise drab commute to work into a memorable experience.

The shoot involved covering an entire train station with fresh green grass and clover in order to surprise the next morning’s commuters. As soon as the grass was lain (between midnight and 5am), Ward had two hours to shoot the extras arriving at the platform before the regular train timetable resumed.

The TVC promotes Goodman Fielder’s Meadow Fresh Cali Trim milk as “fresh as the meadows it came from”.

CREDITS

Client : Goodman Fielder Dairy
Brand : Meadow Fresh Cali Trim
Length : 45 sec
Agency : Publicis Mojo Auckland, NZ
Creative Director : Stephen Mckenzie
Copywriter: Guy Denniston
Art Director: Clara Mclaurin
TV producer: Jane Oak

Curious Film
Director/DOP : Darryl Ward
Executive Producer : Matt Noonan
Producer : Tara Riddell
Editor : Nathan Pickles

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