A great reaction

Reactive has been shortlisted for no less than four categories in the Online Retail Industry Awards, which includes recognition for its use of online technology, innovative techniques, new initiatives such as social media and website design.

Reactive’s retail clients that were selected as finalists in these awards include Jeanswest, General Pants Co., Bras N Things and Crumpler.

Reactive is a finalist in the following four categories:

Best Use of Technology
Jeans West | www.jeanswest.com.au

Most Innovative Online Retailer
General Pants | www.generalpants.com.au

Best Online Retail Marketing Initiative
General Pants | www.generalpants.com.au

Best Site Design
Bras n Things | www.brasnthings.com
Crumpler | www.crumpler.com.au

The Online Retail Industry Awards are designed to set a standard for online retailers to strive for and will demonstrate what is best practice and excellence in this industry.

“These awards allow us to establish a standard of excellence baseline against which developments in each of the category areas can be assessed at industry level going forward,” said Andy Powell, chair of the judging panel and director of Multichannel, Deloitte.

“Put simply, the winners in each category will exemplify what others need to achieve to stay competitive, which will drive the advancement of the industry,” Powell continued.

The winners will be announced at the gala awards ceremony to be held at the Parkside Ballroom, Sydney Convention & Exhibition Centre, Darling Harbour on Thursday, July 8, 2010.