Lipton Ice Tea has launched a cooling-down campaign by 5ive Senses to celebrate the start of summer.

Never Lose Your Cool features new, interactive technology to help commuters beat the heat and enables bus and train users in Sydney and Melbourne to be refreshed by visiting new cool zones during peak travel times.

The zones in stations and at bus stops will feature misting technology that creates a cooling effect by pumping tiny water particles into the air at high speed. Dedicated city bus shelters, shopping precincts and beaches across Australia will feature interactive mist zones where people can press a button to receive a fine spray of mist to cool them down.

The Soap Creative-devised Friend Soaker game features on Lipton's newly-launched website. Players can cool off their Facebook friends by firing water bombs, shooting water pistols and deploying sprinklers.

The campaign also includes a new TV ad featuring Hugh Jackman keeping his cool.

;feature=player_embedded