303's The Me Project wins Creative Showcase 6.2

303's latest campaign has been announced as the winner of the Creative Showcase 6.2, Australia's online award for creativity in digital advertising with Tequila and The Monkeys taking out the runners up spots.

The Me Project was awarded for its insight, implementation and one-to-one interactivity with users, designed to encourage school leavers to consider undergraduate study at Edith Cowan University.

Tequila was first runner up with the Car Park Challenge campaign with second runner up going to The Monkeys creation of Talking Pillows - a digital in-store installation to support The Ikea Great Indoors Awards campaign.

Mike Zeederberg, chair of judges said that the latest crop of work featured the full diversity of creativity in the digital space.
"Smartphone games, talking pillows, music mixers, underwear designs - there's nothing you can't apply great digital thinking to," he said. "The winning entry used the digital space to engage with a small target audience in a highly tailored manner, delivering personalised service that engaged with a hard-to-reach audience in an exciting way. It won by a narrow margin, with the top four entries all getting strong support from the judging panel."

303's The Me Project seeks to help school-age users explore a range of career options that match their interests through a fully interactive website. This allows the students' natural interests to guide their study path, with Edith Cowan University using the images to provide possible course matches, giving students’ insight into career options they may not have considered.

Tequila's Car Park Challenge created real world scenarios using tiny models and then turned them into games graphic elements. It was described by one judge as, "a great example of clever engagement in a tediously banal category."

The Ikea Great Indoors Awards - Talking Pillows campaign implemented by The Monkeys was commended for its originality and ability to think outside the square with one judge saying, "I was floored by this fantastic and simple concept – a talking pillow. Targeting a person while they are 'resting' with a talking pillow that prompts them to go to Facebook sounds wacky, risky and challenging to say the least. Yet it paid off and helped to grow IKEA’s Facebook fans by 50 per cent which is a huge result."

Entrants can register and submit the campaign online at The Creative Showcase.

303s latest campaign has been announced as the winner of the Creative Showcase 6.2, Australia's online award for creativity in digital advertising with Tequila and The Monkeys taking out the runners up spots.