2011 Australian International Design Awards

Good Design Australia, the new home of the Australian International Design Awards, has launched the 2011 Design Awards program to recognise excellence in design and innovation across a diverse range of sectors and categories.

Designers, manufacturers and distributors of professionally designed products and services available on the Australian market are eligible to enter the 2011 program and be in the running for Australia’s top design award.

The Australian International Design Awards is Australia’s oldest design awards program, originally founded by the Industrial Design Council of Australia (IDCA) established in 1958.

"In an increasingly competitive market, businesses are finding it more challenging to differentiate their products and services and remain competitive," says Brandon Gien, managing director of Good Design Australia.

"We are seeing more and more businesses understand the value that investment in professional design can bring to their bottom line," Gien says.

Past winners of the Australian International Design Awards include Qantas, for the A380 Economy Seat (2009), Hyundai for the i45 luxury 5-seat sedan (2010), and last year’s top prize winner, Howard Wright for the M8 Intensive Care hospital bed (2010).

Available accolades include Good Design™, Design Award™, Design Award™ | Sustainability, Design Award™ | Best in Category and Design Award™ of the Year, the most prestigious accolade in the program.

The 2010 Australian International Design Awards is now accepting entries across nine categories: Consumer, Business and Technology, Medical and Scientific, Automotive and Transport, Sport and Leisure, Housing and Building, Heavy Machinery, Architectural and Interior Products, and Student.

www.designawards.com.au