2010 IAB Australia Awards open for entry

Entries are now open in the IAB Australia 2010 Awards. Creative and media agencies and marketers Australia wide are being invited to submit entries to the awards, which this year feature the theme of ‘Unlock your imagination’.

The awards celebrate the best Australian interactive advertising campaigns conducted during the preceding year. Submissions are now being accepted online and close on May 5, 2010.

Eleven categories are offered this year, including two new additions -- Not-for-Profit/Public Service and Branded Content.

The entry judged as Best of Show will gain entry into the MIXX Awards in New York, with the winner also winning flights for two to attend the event.

The winner of the Creative Showcase ‘Grand Prix’ will also be announced at the IAB Awards.

Finalists will be announced mid June and the winners will be honoured on July 22, 2010 at an award ceremony at the Hordern Pavilion.

Categories in 2010 include Product Launch, Brand Loyalty and Retention, Brand Awareness and Positioning, Direct Response and Lead Generation, Search Marketing, Cross-Platform Integration, Brand Destination site, Social Media Marketing, Rich Media and Digital Video, Not-for-Profit / Public Service and Branded Content.

Previous IAB Australia award winners have had considerable success at the MIXX Awards.

In 2009 Sapient Nitro, JWT Australia, ZenithOptimedia and Soap Creative collected eight awards between them including Best in Show, as well as four gold awards, two silver and one bronze awards.

www.iabawards.com.au