180 LA unleashes Chicago Bulls star for Adidas

The latest campaign by 180 LA for Adidas features a vibrant sequence of the ultimate stand off - NBA star Derrick Rose up against the toughest looking Spanish bullfighters around.

Unveiling the new adiZero Rose 2 basketball shoe The Bull features the Chicago Bulls star running rings around matadors in a packed arena. Designed specifically for the Most Valuable Player (MVP) Rose, known for logic-defying moves on the court, is the youngest player ever to hold the honour.

Rose said the shoe was built for speed but also made the transition off the court.
"It's stable and light so it plays great but it's also really clean so you can rock it and look real nice off the court," he said. "I felt like a gladiator when I laced them up to film The Bull, and I hope everybody likes how we show my new shoes to the world."

advertisement

work » advertising (more»)

Merry Txtmas

Dynamix has started its latest campaign for Virgin Mobile.

events »