Digital agency DTDigital, part of Ogilvy Group Melbourne, has redesigned Honda’s virtual showroom with the intention of making it easier for customers to find their perfect vehicle.

The updated design, which went live last week, features a mechanism to help customers choose their ideal car. Using an interactive questionnaire, the ‘car chooser’ helps to narrow the range by asking about personal car preferences, from size, through to style and comfort. Price ranges can also be applied to develop a shortlist of potential Honda vehicles based on the selected preferences.

“We developed a design that would make it as easy as possible for people to find their perfect Honda car,” said DTDigital’s managing director, David Trewern. “The new design provides a practical selection application that can provide as much detail as people may require in their search for a new Honda.”

www.honda.com.au/cars.aspx

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