The creative and strategic agency focuses on youth and popular culture marketing and is the brainchild of Simon Bookallil and Emil Vrisakis, formally of Spin Communications.

Photographer Watts uses a combination of polaroid, digital imagery and coloured tape collages in his work.

Bashful creative director Vrisakis was keen to stay true to Watt's style and create a first time "Ben Watts campaign" for Lee.

Bashful aims to be provocateurs of popular culture, focusing on the ‘big idea’ and then executing this through specialist partner agencies.

Bookallil has helped launch brands such as Xbo and Channel V and has served as director of Fashion Week and Tropfest, whilst Vrisakis is the founder of skateboarding competition Bowl-A-Rama.

Since opening, the company has taken on a number of projects for lifestyle brands such as Goldwell for the ‘Colour Changes Everything’ campaign, along with Contiki and Jacqui E.

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