AUSTRALIAN CREATIVE PRESENTS THE THINGS THAT MATTER TO COMMERCIAL CREATIVES.

16 May 2013

Close your eyes and say, "Just do it." What do you see? Yes, me too...the Nike tick logo. But hammering brand image statements into people's heads is considered so yesterday now. Is it? Let's find out...

15 May 2013

Adrian Lee, chief of digital marketing & technology at Yolk, a Grey Group company, pours sane thinking over digital fervour.

09 May 2013

What if real life was like advertising? What if advertising was mistaken for real life? Both views are absolutely hilarious. Read one, watch the other by clicking through...

18 Apr 2013

How are Australian creatives going at the awards to find the world's best creative? Check out our tally at the end of April 18th.

16 Apr 2013

Advertising is a war game and awards are the spoils of that war. It's nice to listen to a bloke who's in it because he loves it and has got to the top of it because of his love for great creative. That's all great creative.

02 Apr 2013

Tamara Ogilvie explains how not-so-ordinary tools of thought can make the difference between feast and famine.

25 Mar 2013

The boiling point may be where everything starts to cook nicely. Or where it all erupts and makes a nasty mess. Which, is up to you.

12 Mar 2013

Noah Regan is so inspired by the words his boss tells him, he resigns.

08 Mar 2013

The best that Derek Samuel, creative director of Designworks, can say about the new S.A. identity, is that it has made him think.

05 Mar 2013

M&C Saatchi's Steve Farkas wishes he'd done NikeFuel & the FuelBand.