CREATIVE magazine's editor SONIA CAEIRO raises issues and developments that affect the creative advertising and production industry.

04 Feb 2012

You've gotta love Queensland. Well, actually you don't... but for the ad land entertainment it provides. Again the serious state has hit the news with the Advertising Standards Bureau banning the ad for the Queensland Theatre Company's latest production of Romeo and Juliet.

16 Jan 2012

Welcome everyone to 2012. Over at Australian Creative we’ve hit the ground running and our first issue of the year, The BRAVE Issue, is due out next week.

14 Dec 2011

It's our last e-news of the year and while the team breathes a sign of relief ad land is in overdrive. Not only have they the chock full infiltration of holiday season messaging to contend with, the worthy creators of said messaging are doubled over pitching, responding to briefs and in crazy attempts to deliver before end of year deadlines. We extend our sympathies to you all.

05 Dec 2011

What's the best way to, you know, um... communicate? (Don’t ask me, I'm busy). Tell you what, instead of reading this and typing a comment, texting me or sending me an e-mail reply, why not call me?

30 Nov 2011

Congratulations. You've made it through those first all-important years of your career. And when asked, you can now confidently answer "I am a designer/copywriter/animator etc" without the fear of someone tapping you on the shoulder and quietly escorting you from the premises. You now have more responsibility, more creative control – and you’re more confused than ever.

28 Oct 2011

My boyfriend has many affectionate names for me, but the one that seems to stick is 'Phase-man'. It's in reference to my intense, but short-lived relationships with brands.

28 Oct 2011

When I started in the world of branding, I felt strangely liberated compared to my fellow commuters in the corporate world. Whilst they suffered in their itchy suits and stiff collars, I was free to express myself in whatever way I chose, to dress like a unique individual. Just like everyone else at work.

28 Oct 2011

Sometimes I crave a world with no brands. Working behind the scenes in the field of branding, I often feel like the familiar promises and repetitive messages don't affect me. I see straight through them.

27 Oct 2011

Each week as part of the new and improved Australian Creative blog section, eight team members of Interbrand Sydney will post thoughts, dreams, observations and insights as they see them. From a range of backgrounds and departments, and these posts are purely personal perspectives. This is a platform for opinion, debate and dialogue. If you have something to say, we want to hear it.

01 Jun 2011

I'm somewhat aghast at two spurious developments in adland this week.