about

Australian CREATIVE is the leading business to business publication for creative professionals, covering the latest developments in graphic design, advertising, TVC productions, post production, digital media and photography.

Published by Yaffa Publishing Group pty ltd, the magazine comes out eight times a year and covers the Australian and New Zealand creative sector.

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History

Once an insert in AdNews (Yaffa Publishing's flagship advertising publication), CREATIVE's popularity increased rapidly until it was decided (over 10 years ago) that it should stand alone as its own publishing vehicle.
Since then, CREATIVE has remained the most sought after creative magazine for those working in creative professions.

Audience

As we make our way into a new media landscape filled with fresh ways to communicate and the latest technologies to explore, branding remains the strongest force to achieve consumer loyalty. After decades of tried and tested ways to advertise it finally looks like we have found a new way to connect and engage: entertainment.

Now professionals in the creative services industry, including advertising agencies, designers and production companies, are shaping up the rules and making us look twice. A range of new challenges awaits the creatives of our era: how do they help clients stand out in a competitive and creative way?

Changing standards in client expectations towards advertising have also encouraged all sectors of the industry to explore new outlets to effectively reach a more cynical consumer. The lines between advertising and entertainment are blurred and this has opened up a new market of agencies, which hire staff who can double up as creative thinkers.

As a result, it's important for companies involved in creative services to keep abreast of trends and events in the market, and understand how creativity plays a vital role in reaching consumers.

Australian CREATIVE reflects these changes. It covers the main players and the notable newcomers, and showcases the latest work, techniques and technologies. It is a magazine designed to inspire, inform and guide - a must read for any professional in the business of commercial creativity.