Sports apparel brand gets new look (3)

Phil Spedding, managing director of Sydney brand agency Pekoe Group, has unveiled the new identity and packaging for the latest range by sports-compression apparel brand Skins.

The new 400 Series identity and packaging design features brand architecture inspired by its 400 fit, a way of cutting and shaping according to 400 key fitting points.

Pekoe’s design works as a range differentiator and will be applied both on the garments and throughout all forms of media.

“This is our biggest project to date. The new identity needed to work harder than ever before as it’s vital to consolidating the brands position as the true pioneer of compression apparel,” Spedding said.

J'aime Brierty, international brand manager for SKINS says: "This is the biggest new product launch in our company's history. We're really happy with the result and are excited to see the response from the market."

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