Voodoo create some magic (4)

A growing couture jewellery designer called Damselfly in Melbourne needed a new website to increase its web presence and bring its online image into the same league of quality as its product.

The site was to be highly interactive while the design itself had to reflect a dreamy world of secrets and discoveries.

After probing the depth of story within the jewellery designer’s collections and inspirations, the team at [voodoo] creative brainstormed an innovative web structure that would create a point of difference for the label’s online presence.

The design process ensued with meticulous attention to detail to build from the ground up the dreamy atmosphere required of the site. The final site was built in a Flash platform with an additional sub-site shop and content management system.

The refined site has spread the reach of the Damselfly label with stockists such as Myer and Sportsgirl now getting on board.

www.damselfly.com.au

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