Every month this year, Block has created a different poster to promote MYO, a make-your-own sandwich chain that is headquartered in Perth.

This month’s poster is a topical take on Movember – it’s a cute illustration of a happy looking chap with a bacon moustache, based on the insight that bacon makes people happy.

The poster promotes MYO’s commitment to donating $1 for every breakfast meal sold this month. At the end of the year, all 12 posters will be used to create a make-your-own MYO promotional calendar.

Credits

Client: MYO
Agency: Block
Creative Director: Mark Braddock
www.blockbranding.com

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