iSpyLevi's(r) is the first digital marketing initiative on Twitter that LEVI'S(r) Australia & New Zealand has executed, and has been developed and executed by retained agencies Host and One Green Bean; the first campaign to be created by their shared social media team.

The campaign is quite simple in its execution, and has been a successful social networking initiative that continues to gain momentum in an organic way.

Twitter-savvy members of the public score themselves free Levi's(r) jeans, simply by following the Tweets from the iSpyLevis(r) Twitter account.

The Tweeter for iSpyLevis(r) posts clues and Twitpic images to let followers know where they are, or about to head to, allowing for a fun game of 'catch me if you can'.

Once the iSpyLevis(r) Tweeter is caught, they must drop the jeans they have on, and hand them over right then and there!

iSpyLevi's(r) has been in the market for nearly two months so far, has over 1,400 followers, and Twitter-savvy Sydney, Melbourne, Wellington and Auckland consumers have enjoyed approximately 200 pairs of free jeans.

Originally designed to be an interim 'holding site' solution prior to the re-launch of the LEVI'S(r) Australia and New Zealand websites, iSpyLevi's(r) has been hugely popular with the youth market, and LEVI'S(r) is currently exploring ways to give iSpyLevis(r) a longer life span.

twitter.com/iSpyLevis

www.youtube.com/user/onegreenbean#play/all/uploads-all/0/WjR-ddUwglo 

www.youtube.com/watch?v=pLg5OPui61E

www.youtube.com/watch?v=NwnbmqLEMD0&feature=related

CLICK ON THUMBNAILS...