Smirnoff: 'It Started With A Mule' (7)

Razorfish has completed an online campaign for Smirnoff titled 'It Started With A Mule'.

A homage to Film Noir, 'It Started With A Mule' is an online whodunit. As the main character, you must solve the mystery of who captured the beautiful Ginger.

Exploring the world of 1940s Los Angeles, the user enters a web of intrigue where mini games are coupled with dark cinematic cut scenes.