Smirnoff: 'It Started With A Mule' (7)

Razorfish has completed an online campaign for Smirnoff titled 'It Started With A Mule'.

A homage to Film Noir, 'It Started With A Mule' is an online whodunit. As the main character, you must solve the mystery of who captured the beautiful Ginger.

Exploring the world of 1940s Los Angeles, the user enters a web of intrigue where mini games are coupled with dark cinematic cut scenes.

itstartedwithamule.com

 

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  • Smirnoff: It Started with a Mule
  • Smirnoff: It Started with a Mule
  • Smirnoff: It Started with a Mule
  • Smirnoff: It Started with a Mule
  • Smirnoff: It Started with a Mule
  • Smirnoff: It Started with a Mule
  • Smirnoff: It Started with a Mule

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