JWT cuts through for Quit Victoria

JWT Melbourne latest TVC for Quit Victoria portrays a harrowing scene of a smoker waiting for results of a cancer test. The Wait features a deliberately stripped back audio with an execution and message designed to cut through smoker indifference and ad-break clutter.

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Landor's new look for the AYO

Landor Associates, a strategic brand consulting and design firm, today announced a significant rebrand for the Australian Youth Orchestra (AYO) to help to attract young talent in Australian music, reach wider audiences and build on donor support.

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Branded content design demands

Branded content is here to stay, that is for sure. So what does that mean for designers? Having a sponsor on board means that you have to create composite logos, which is quite challenging; essentially you need to create a logo that holds another logo.

work » photography »

Rory Carter (5)

Rory Carter's advertising and personal work.

work » film+tv

The DMC Initiative for Nickelodeon

The DMC Initiative has produced a series of eight logo IDs for the Nickelodeon international brand.

work » advertising »

BMF's Bing is for doing

The first Australian marketing campaign for search engine Bing by BMF Sydney has launched with a series of mini documentaries and TVCs which tell stories of inspirational young Australians who get thing done.

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