JWT cuts through for Quit Victoria
JWT Melbourne latest TVC for Quit Victoria portrays a harrowing scene of a smoker waiting for results of a cancer test. The Wait features a deliberately stripped back audio with an execution and message designed to cut through smoker indifference and ad-break clutter.
news »
Landor's new look for the AYO
Landor Associates, a strategic brand consulting and design firm, today announced a significant rebrand for the Australian Youth Orchestra (AYO) to help to attract young talent in Australian music, reach wider audiences and build on donor support.
blog »
Branded content design demands
Branded content is here to stay, that is for sure. So what does that mean for designers?
Having a sponsor on board means that you have to create composite logos, which is quite challenging; essentially you need to create a logo that holds another logo.
work » film+tv
The DMC Initiative for Nickelodeon
The DMC Initiative has produced a series of eight logo IDs for the Nickelodeon international brand.
work » advertising »
BMF's Bing is for doing
The first Australian marketing campaign for search engine Bing by BMF Sydney has launched with a series of mini documentaries and TVCs which tell stories of inspirational young Australians who get thing done.
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"Brilliant Shane! great story," Corinna Hartas on BMF's Bing is for doing |
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"http://www.youtube.com/watch?v=o7ojOWMwpNM&feature=related" Gerp on The Monkeys weaving stories for... |
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events »
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Linotype: the Film Australan Premiere
Federation Square, Flinders St, Melbourne | 29 May - 29 May, 2012 -
Etsy Success Sydney
Lvl 6, 140 George Street, The Rocks | 02 Jun - 02 Jun, 2012 -
X Media Lab "Global Media Ideas"
Sydney Opera House | 08 Jun - 08 Jun, 2012
